VP – Programming
Through her background in live entertainment, digital marketing, and account strategy, Ericka Patten has found passion in discovering ways in which a company brands themselves and maintains its reputation. Utilizing her creativity and institutional experience in the areas of branding, social media, and marketing in a fast-paced environment, she has transformed businesses and organizations. Ericka serves on the Business Marketing Association (BMA) Colorado and American Marketing Association (AMA) Colorado boards and holds a B.S. in Marketing from the University of Wyoming as well as certifications in over five platforms from e-commerce to Inbound Strategy. To her, there is nothing more rewarding than seeing a client realize how their brand can become a living, breathing object in a person’s life.
As a Centennial State native, Ericka has a deep love for Coloradans and their need to find adventure. She approaches both life and work with drive, grit, and compassion. She is excited about expanding her Colorado network, better understanding its ever-growing market, and one day leading an agency herself.