Jeanette McMurtry

Board Member at Large


Jeanette McMurtry has been helping brands in all industries and of all sizes grow sales, loyalty, and ROI by tapping into the psychology of choice for all aspects of marketing – direct, digital, social, advertising, customer journeys and call-center interaction and more. ┬áHer work has beat traditional marketing appeals by more than 500% for revenue generation and has given new life to struggling product lines and brands. As the author of two books, “Marketing for Dummies,” (Wiley 2017), and “Big Business Marketing for Small Business Budgets,” (McGraw-Hill 2003), Jeanette is frequently invited to speak at business events around the world, including Sydney, Singapore, Santiago, Shanghai, San Francisco, and major markets throughout the US and Europe.


Jeanette is the principal of e4marketing, a psychology-based marketing consultancy, and serves leading brands including Sony, Travelers, Xerox, American Express, Innovatus Imaging (formerly Bayer Medical), and regional brands in the home improvement, financial services and healthcare industries. ┬áMore about Jeanette’s highly effective approach to marketing can be found by reading her monthly columns for Target Marketing magazine.