To help you leverage SEO for revenue generation, we’ve gathered twelve effective strategies from top professionals, including VPs of Marketing and SEO Consultants. From refining landing pages for revenue to utilizing location pages to target specific industries, this article provides a wealth of expert insights to help you maximize your SEO efforts.
To help you leverage SEO for revenue generation, we’ve gathered twelve effective strategies from top professionals, including VPs of Marketing and SEO Consultants. From refining landing pages for revenue to utilizing location pages to target specific industries, this article provides a wealth of expert insights to help you maximize your SEO efforts.
- Refine Landing Pages for Revenue
- Balance Commercial Intent, Competition, and Volume
- Rank Service Pages for Lead Generation
- Create Specific Category Pages for Traffic
- Rectify Design and Keyword Targeting Issues
- Focus on High-Intent Keywords and Helpful Content
- Create Interactive Content for User Engagement
- Integrate Your Sales Funnel With SEO
- Use Unknown Keywords for Untapped Markets
- Target High-Cost CPC Keywords Locally
- Find and Rank Profitable Keywords
- Utilize Location Pages to Target Specific Industries
Refine Landing Pages for Revenue
Transforming search-engine optimization (SEO) efforts into tangible revenue gains can be achieved through the meticulous refinement of landing pages with high-conversion potential.
Integrating compelling call-to-action prompts, articulating distinct advantages, and adopting design elements that prioritize user accessibility can elevate the user journey, nudging visitors towards completing actions that hold value, such as finalizing a purchase or engaging with a lead-submission form.
By relentlessly tracking and dissecting the performance data of these landing pages, with keen attention to metrics like conversion percentages and visitor exit rates, organizations can pinpoint potential enhancements and subtly tweak their SEO approaches to bolster revenue generation.
This deliberate approach ensures that every aspect of a landing page is primed to convert interest into economic gains.
Saneem Ahearn, VP of Marketing, Colorescience
Balance Commercial Intent, Competition, and Volume
Finding keywords that combine commercial intent, low competition, and adequate search volume is a sweet spot for SEO-driven revenue. Commercial intent can be gauged by high CPC spending, indicating advertisers value these terms.
Low competition can be assessed by analyzing SERPs for the presence of big brands or multiple ads. Search volume ensures there’s enough interest to warrant investment.
Harry Boxhall, Shopify SEO Expert, Swirl SEO
Rank Service Pages for Lead Generation
SEO is our number one lead-generation source. By ranking our service pages on page one of Google, we get leads who are at the purchase-ready stage.
To accomplish this, we create topic clusters around the specific service and point as many internal links to them as possible. It requires patience and an unwavering focus, but it works very well.
Jason Vaught, Director of Content, SmashBrand
Create Specific Category Pages for Traffic
We use SEO to help drive high-purchase-intent traffic to our sites. For example, for an e-commerce website in the sports space, we built out category pages not just for each major product category, but also for each team.
This helped us rank people interested in searching for sports items with their team’s branding, which helped increase website sales.
Isaac Hammelburger, Founder, Search Pros
Rectify Design and Keyword Targeting Issues
I do SEO for various companies. Currently, I’m working with BizareXpedition and Blackberry Cottages. I found design flaws in BizareXpedition and keyword targeting issues in Blackberry Cottages.
I redesign the web pages (as per my designing ability), target specific keywords, give time for them to settle down, and then update them again after reviewing.
Karan Singh Bisht, Sr. SEO Executive, Blackberry Cottages Auli
Focus on High-Intent Keywords and Helpful Content
One effective strategy I’d suggest for turning SEO into revenue is to focus on high-intent keywords. By targeting keywords that not only have a high search volume but also indicate a strong intent to purchase, you’d be able to attract traffic that is more likely to convert into paying customers.
To make this come true, I recommend starting with the right keyword research and intent analysis. Your goal is to find out which phrases your potential customers type into a search bar when they are ready to make a purchase. These include keyword phrases that contain such words as “buy,” “deal,” “discount,” or specific product names.
The next step is to create helpful content with these high-intent keywords, such as how-to articles or reviews. Optimize all touchpoints for conversions, such as clear calls-to-action, and user-friendly checkout processes, as well as mobile and desktop friendliness. Don’t forget to track how these high-intent keywords perform in SERPs and what conversion rates you have.
Dmytro Sokhach, SEO Expert, CEO, and Co-Founder, Editorial.Link
Create Interactive Content for User Engagement
To uniquely convert SEO into revenue, we adopted a strategy of creating interactive content experiences directly tied to our products. We developed quizzes and interactive guides that engaged users while collecting data on their preferences and needs.
By analyzing this data, we personalized product recommendations, significantly increasing our conversion rates. This approach not only improved our user engagement and time spent on site—a positive SEO signal—but also directly drove sales by offering tailored suggestions, making the purchasing decision smoother and more informed for the customer.
Arthur Valverde, SEO Consultant, Padzup
Integrate Your Sales Funnel With SEO
Sales funnel integration with SEO was our game-changer. By tailoring content specific to each sales funnel stage, we ensured our audience found relevant information at every juncture of their buying journey.
For instance, when we noticed organic traffic spikes on our introductory blog posts, we incorporated internal links guiding readers to our in-depth product guides, targeting those in the decision phase. This seamless integration ensured prospects progressed from mere awareness to conversion.
Kate Wojewoda-Celinska, Marketing Manager, Spacelift
Use Unknown Keywords for Untapped Markets
Embracing the “unknown keyword” strategy can be a game-changer for businesses looking to capture untapped markets. By delving into community forums like Quora and Reddit, we uncover the real questions and terms people use, which often slip under the radar of conventional SEO tools.
Targeting these keywords allows us to craft content that addresses specific, yet previously unmet, user needs. This approach drives high-quality, low-competition traffic to our clients’ websites as well as positions them as pioneers in addressing niche queries.
It’s a strategic move that combines keen market insight with the agility to capitalize on unique opportunities, setting a brand apart in the crowded digital space.
Jared Tangir, Founder and SEO Director, Elevated Audience
Target High-Cost CPC Keywords Locally
Targeting high-cost CPC keywords, my team and I noticed that there were keywords we were using in the PPC campaign that could be targeted with SEO strategies to drive down the overall cost for the keyword.
We focused on local variants for the keyword so we could be hyper-specific when targeting it. This allowed us to branch out by creating content surrounding the locale where people were searching.
Once we ranked for the keyword organically, we were able to get new organic leads through the door that weren’t possible to acquire before without having a massive budget for PPC to target those particular keywords.
Joseph Jones, Senior SEO Specialist, Disruptive Advertising
Find and Rank Profitable Keywords
The one effective way to turn SEO into revenue is to find keywords with search intentions that are transactional or at the buying stage of the customer journey and sell them what they want. Find out the search volume of these “profitable” keywords using the Google Keyword Planner.
If there are about 100 monthly searches, it proves that there is demand, and we can find as many similar keywords and rank them. The magic of SEO is when a sincere buyer finds your website and purchases an item when they click on your website in Google Search.
Mei Ping Mak, Director of SEO and Web, Weave Asia
Utilize Location Pages to Target Specific Industries
As an SEO consultancy owner, one of my most effective tactics was targeting specific industries I wanted to work with, using location pages.
If I wanted to work with private equity, I could target keywords like “SEO agency” or “SEO services for Private Equity.” Now, whenever someone is looking for my type of services, my website will appear, making me a candidate for consideration.
It’s not like a blog article where someone will read what I wrote and maybe decide to work with me. When they look up my services, they find exactly what they’re looking for.
Taylor Scher, SEO Consultant, TaylorscherSEO
