Colorado Chapter of the American Marketing Association
Articles & Tips
2024 Hiring Trends for Marketing Professionals
The 2024 job market has been nothing short of unpredictable, a true wild card with surprises for both job seekers and employers alike. The post-COVID
How Marketing Agencies Can Best Identify Their Target Audience
To help marketing agencies pinpoint their target audience, we asked CEOs and digital marketing managers for their top strategies. From analyzing industry trends to using
14 Effective Strategies for Marketing to Gen Z and Gen Alpha
In the quest to captivate the hearts and screens of Gen Z and Gen Alpha, we’ve compiled insights from CEOs, founders, and marketing experts. From
Using AI to Stay Up-to-Date on Marketing Trends
A few months ago, the AMA presented a daylong virtual conference entitled “The Year Ahead in Marketing”. I was especially interested in any new trends
ABM Strategy: The Past, Present and Future
Account-based marketing (ABM) has evolved remarkably over the years, transforming from a niche strategy into a best practice for many organizations. Initially, its concept was
Why Sustainable Marketing Is A Must-Have in Today’s Climate
July is National Plastic-Free Month, a global movement that helps millions of people be part of the solution to plastic pollution. There are countless ways
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