Colorado Chapter of the American Marketing Association
Articles & Tips
Integrating AI With Your Existing Martech Stack
As a consultant for Oracle Digital Experience Agency, customers often ask me how they can leverage AI in their martech stack. For many marketers, it’s
The Return of the Handwritten Note: Connecting with Your Customers and Colleagues
In today’s fast-paced world, where emails and texts dominate our communication, the handwritten note has become a rare and almost forgotten gesture. Yet, there’s something
The Innate Power of Conversations
One of the things I truly love about my job is getting to be part of AMA community and chapter events across the country. Talking
Embracing Human Connection in a Digital Age
Digital marketing has many advantages in today’s online society. From sophisticated targeting capabilities to personalization and social selling, many companies embrace a digital-first mindset, preferring
2024 Hiring Trends for Marketing Professionals
The 2024 job market has been nothing short of unpredictable, a true wild card with surprises for both job seekers and employers alike. The post-COVID
How Marketing Agencies Can Best Identify Their Target Audience
To help marketing agencies pinpoint their target audience, we asked CEOs and digital marketing managers for their top strategies. From analyzing industry trends to using
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