Colorado Chapter of the American Marketing Association
Articles & Tips
The Innate Power of Conversations
One of the things I truly love about my job is getting to be part of AMA community and chapter events across the country. Talking
Embracing Human Connection in a Digital Age
Digital marketing has many advantages in today’s online society. From sophisticated targeting capabilities to personalization and social selling, many companies embrace a digital-first mindset, preferring
2024 Hiring Trends for Marketing Professionals
The 2024 job market has been nothing short of unpredictable, a true wild card with surprises for both job seekers and employers alike. The post-COVID
How Marketing Agencies Can Best Identify Their Target Audience
To help marketing agencies pinpoint their target audience, we asked CEOs and digital marketing managers for their top strategies. From analyzing industry trends to using
14 Effective Strategies for Marketing to Gen Z and Gen Alpha
In the quest to captivate the hearts and screens of Gen Z and Gen Alpha, we’ve compiled insights from CEOs, founders, and marketing experts. From
Using AI to Stay Up-to-Date on Marketing Trends
A few months ago, the AMA presented a daylong virtual conference entitled “The Year Ahead in Marketing”. I was especially interested in any new trends
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