15 Feb Colorado American Marketing Association, MarTech Leader Adestra Announce Partnership
CONTACT: Brandy Whalen
Colorado American Marketing Association
FOR IMMEDIATE RELEASE
Colorado American Marketing Association, MarTech Leader Adestra Announce Partnership
Denver – February 12, 2016 – The Colorado American Marketing Association (Colorado AMA) and Adestra, a leading provider of innovative marketing technology software and services, today announced a multi-year partnership. Adestra will provide the Colorado AMA with a powerful email communications platform—plus a financial contribution—to help the Colorado AMA segment and communicate more effectively to marketers statewide, while at the same time demonstrating the impact email can have on brand equity when fully optimized.
This year, the Colorado AMA aims to increase event participation and membership involvement, leveraging Adestra’s platform and financial support to improve member communication and engagement.
“Adestra is a critical partner for the Colorado AMA,” said Aaron Templer, president of the Colorado AMA. “We want to be the center of gravity for the marketing community in Colorado, and we won’t get there without demonstrating exemplary marketing practices ourselves. The Adestra platform will help us get there.”
For more than a decade ago, leading organizations like UBM, FranklinCovey, Incisive Media and The London Symphony have relied on Adestra’s innovative technology and professional expertise to implement email marketing based on the unique traits, behaviors and needs of each customer.
“What has always set Adestra apart is that we are more than a software platform to our clients. We are hands-on collaborators, immersed in their business so that we can help them create memorable marketing campaigns and build long-term relationships with their customers,” said Ryan Phelan, VP of marketing for Adestra. “The Colorado AMA’s goals align perfectly with our value proposition. This partnership is a great way for us to demonstrate our platform and customer service to a wide range of marketing professionals.”
Adestra is a leading global provider of one-to-one email and lifecycle marketing solutions for global and growing brands alike. The company’s industry leading digital marketing platform – MessageFocus – provides marketers with a powerful infrastructure that helps them communicate more effectively with their customers and subscribers by providing hyper-relevant context. This proprietary technology also allows for automated messaging and incorporates enterprise-class native functionality, which reduces implementations and brings clarity to complexity. Along with a superior platform to execute marketing automation, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of our business. Adestra was a winner of the 2014 Customer Focus Award from the Customer Service Institute, and we continue to maintain one of the highest customer retention rates in the industry. Adestra is trusted by top brands like UBM, FranklinCovey and Oxfam, among others. Established in 2004, Adestra is based in Oxford, England, with offices in London, Dallas and Sydney. For more information, visit www.adestra.com.
About Colorado AMA
For more than 50 years, the Colorado American Marketing Association (Colorado AMA) has challenged a community of innovative, marketing professionals to think a little differently about what they do—and how they do it. The Colorado AMA delivers integrated, strategic and tactical knowledge needed to be the very best in the field of marketing. Colorado AMA provides education on emerging marketing trends, connections to key resources and networking with marketing experts for incomparable collaborative power.
For more information about the Colorado AMA, visit https://www.coloradoama.com/about-us/.