23 Sep Digital Marketing SIG | The Internet of Things: What Marketers Need to Know
Tuesday, September 23, 2014 – 6:00pm – 8:00pm
The market value estimates for the Internet of Things (IoT) are massive, since by definition the IoT will make up a near-ubiquitous layer of everyday devices, sensors and computing power that overlays entire customer, business-to-business and government industries. With a projected 50 billion connected devices by 2020, the Internet of Things will provide unparalleled access to data on customers regarding how they live, what they want and what they need. It’s likely that these numbers have been influenced by the usual tech industry hype — but at the same time, the connected-device trend is real, and growing. How will this shift affect marketers and what are the ways businesses can use the IoT to better serve customers?