23 Mar 3.26.15 // Digital SIG // Brand Utility presentation with Scott Prindle
Thursday, March 26, 2015 | 6:00pm – 8:00pm
Rally, 1550 Wynkoop St, Denver, CO 80202
Brand utility means getting back to asking the question of your customers, “How can I help you?” Scott Prindle of Made Movement in Boulder will give us insight into how mobile and web apps can serve as evergreen platforms to engage customers and add value to their brand experience. Using examples from Nike iD to the EpicMix ski app, Scott will dive into how brand utility can change the game in customer experience for your business.
Scott Prindle, as a founder and Chief Technology Officer at Made, leads the digital team in creating some of the most effective and most innovative technology in the industry.