In a world full of choices and options to advertise and spend, what do you do to retain your customers? What do you do to acquire new ones? Our two panelists will talk about their company-specific experience and examples. At the end, we’ll open it up to conversation and Q&A.
Mya McDuffie – Marketing Manager, Shopper Lifecycle & Retention at Ibotta
Mya is a master marketing generalist with specialized expertise in securing results from cross-functional teams with a holistic growth focus. With 7 years of experience working exclusively for enterprise tech startups, she currently leads the user growth and retention efforts at Ibotta and is responsible for all funnel stages post-acquisition.
Maggie Spain – Principal, Spearca Communications
With more than 13 years of experience in advertising, marketing and public relations, Maggie is a principal at Spearca Communications. Maggie currently leads Spearca’s work with Kaiser Permanente Colorado, Delta Dental of Colorado Foundation, the Colorado Department of Human Services, Washington State Department of Social and Health Services and HBO.