Budgets, the Fuel for Your Marketing Machine

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Budgets, the Fuel for Your Marketing Machine

March 26 @ 7:00 am - 9:00 am MDT

In a world full of choices and options to advertise and spend, what do you do to retain your customers? What do you do to acquire new ones? Our two panelists will talk about their company-specific experience and examples. At the end, we’ll open it up to conversation and Q&A.


  • 7:00-7:30 AM: Check-in and network
  • 7:30-7:45 AM: Welcoming guests, thanking sponsors, introducing panelists
  • 7:45-8:10 AM: 1st Panelist chats about their role and budgeting strategy
  • 8:10-8:35 AM: 2nd Panelist chats about their role and budgeting strategy
  • 8:35-8:50 AM: Q&A and wrap up
  • 8:50-9:00 AM: Tear Down/Networking


Mya McDuffie – Marketing Manager, Shopper Lifecycle & Retention at Ibotta

Mya is a master marketing generalist with specialized expertise in securing results from cross-functional teams with a holistic growth focus. With 7 years of experience working exclusively for enterprise tech startups, she currently leads the user growth and retention efforts at Ibotta and is responsible for all funnel stages post-acquisition.


Maggie Spain – Principal, Spearca Communications

With more than 13 years of experience in advertising, marketing and public relations, Maggie is a principal at Spearca Communications. Maggie currently leads Spearca’s work with Kaiser Permanente Colorado, Delta Dental of Colorado Foundation, the Colorado Department of Human Services, Washington State Department of Social and Health Services and HBO. 



March 26
7:00 am - 9:00 am
Event Categories:


Galvanize – Denver (Golden Triangle)
1062 Delaware Street
Denver, CO 80204 United States


AMA Colorado