Stop Buying Media, Start Buying Audiences

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Stop Buying Media, Start Buying Audiences

July 29 @ 10:00 am - 11:00 am MDT

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Learn how data-driven campaigns are changing the media landscapes

Video advertising offerings are evolving rapidly, as are their audiences; this is the era of the “empowered viewer.” Understanding this new video environment and how best to reach audiences using data-driven campaigns is critical to long-term success. Combining the accountability of digital video with the power of TV provides advertisers with a more measurable strategy that can be continually optimized to maximize campaign impact. Learn more about finding and targeting audiences wherever they’re watching, and discover how you can become an expert in the video space.


  • Amanda Sheehan, Director of Sales, Effectv
  • Andy Lavender, Advanced Platform Solutions, Effectv

Who should attend?

Professional marketers who plan and place buys for advertising campaigns, as well as small businesses that want to learn what media to use to reach their target audiences without waste.


  • Intro
  • Presentation
  • Live Q&A



Amanda Sheehan has 25 + years of advertising, marketing and digital experience and has worked with a wide variety of advertisers including a heavy focus on health categories. Amanda has been with Effectv (a Comcast Company) for 10 years. Her unique experiences in the advertising field have cultivated her conversational presentation style. She is excited to discuss her perspective on successfully creating comprehensive marketing strategies with medical professionals.


Andy Lavender has been an instrumental expert in Comcast digital strategies for 15 years. At Effectv, he guides clients through the obstacles of a challenging and diversified video landscape, consulting in the arenas of live streaming, video-on-demand, data, audience, and the power of attribution. A thought leader in the OTT space, Andy is a storyteller at heart and loves nothing more than helping his clients make lasting connections with their audiences.




Who is Effectv?

Effectv is a Comcast Company that believes in TV as an intelligent, precise platform for advertising. Our name affirms our focus on audiences, attribution, and performance and our commitment to delivering results. Effectv’s powerful products combine the targeting and measurement of digital with the reach and impact of television. Learn more at


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July 29
10:00 am - 11:00 am MDT
Event Category:


Denver, CO United States