This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email. You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.
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Career Coaches: What to Know for Marketing Professionals
Find out how to benefit from career coaching, how to find a coach who is a good fit, and what to expect in the process. Our interview will discuss topics specific to Marketing Professionals and the Colorado job market.