There is constant chatter and research on the benefits of a personalized digital experience including increased trust, engagement and revenue. Yet, according to Gartner, 63% of digital marketing executives say providing tailored experiences to customers continues to be a challenge.
This session will focus on the critical steps to developing a personalization proof of concept (POC).
- Gain an understanding of the various levels of personalization and requirements to execute each
- Learn a framework for identifying unique audience needs that inform personalization scenarios
- Define what success looks like when you implement personalization
- Discuss how to develop a proof of concept for the ‘crawl’ phase of personalization and how to take that phase from ideation to implementation.
