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Creating a Personalized Digital Experience for Customers

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There is constant chatter and research on the benefits of a personalized digital experience including increased trust, engagement and revenue. Yet, according to Gartner, 63% of digital marketing executives say providing tailored experiences to customers continues to be a challenge.

This session will focus on the critical steps to developing a personalization proof of concept (POC).

  • Gain an understanding of the various levels of personalization and requirements to execute each 
  • Learn a framework for identifying unique audience needs that inform personalization scenarios
  • Define what success looks like when you implement personalization
  • Discuss how to develop a proof of concept for the ‘crawl’ phase of personalization and how to take that phase from ideation to implementation.

October 10, 2024 | Online | 9:00 - 11:00 AM MT

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