Great advertising and communications campaigns start with great creative briefs, but it’s often easier said than done. Mediocre briefs result in a lack of clarity that misdirects creative teams and sends client-side stakeholders spinning out of alignment. With a great creative brief, rework is avoided and the team gets clarity, inspiration and efficiency.
In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. You can then put your upgraded skills into action the next time you brief a creative team for a new ad campaign.
This workshop applies to teams involved in the creation of advertising/communications across mediums such as TV, print, billboard, radio, online video and banner. Real-world case studies and best-practice frameworks are included to immediately implement in your business.
