Marketing for a Mission

Marketing for a Mission


American Marketing Association Colorado has teamed up with The Lion Project to offer a virtual marketing competition that brings together top Denver-area marketing talent to help solve real-world marketing challenges faced by local nonprofits. We’re also offering YOU a way to connect with local nonprofits and learn how to help your community using your professional skill set. 

Be ready for an evening of shark-tank style pitches, solutions, and networking.


Marketing teams will participate in one of two challenge categories: social media marketing and content marketing. Prior to the 90-minute virtual event, they will receive briefs from local nonprofits to prepare their marketing strategies.

Following the winner announcements, nonprofits, marketing teams, and attendees can participate in a virtual post-networking session and discuss what it’s like working with nonprofits. Attendees will also receive a “menu” outlining local nonprofit marketing opportunities. This is a great way for marketers to help amazing causes using their skillset.

Meet the Non-Profits


Marketing Challenge: Social Media Marketing

Set in the scenic foothills of Colorado, Spero is a peer-run, peer-led residential recovery program for men and women who want to live and thrive in recovery.



Marketing Challenge: Content Marketing

Mattersville is a housing and job training non-profit that provides housing, sustainable living, job training, job placement and mental health for U.S. military veterans.

Marketing Teams

  • Winners of Marketing for a Mission will be able to say they beat out some of the best teams in town for top honors.
  • Gain exposure among Denver’s business and nonprofit community through the event’s marketing programming.
  • Opportunity for teams to highlight their community engagement, volunteerism, and commitment to giving back in their own backyard.


  • Exposure to top Denver marketing firm’s approaches to difficult marketing problems.
  • Virtually connect with nonprofit leaders, leading marketing professionals, and like-minded event attendees.
  • Learn how to do more for your community, even while you stay safe at home.

Event Overview

Thursday October 8th, 2020

Virtual Event

  • 6:00 – 6:05 pm: Introduction and welcome 
  • 6:05 – 6:30 pm: Challenge #1: Q&A session with Nonprofits and Teams, and announce fan favorite for category
  • 6:30 – 6:55 pm: Challenge #2: Q&A session with Nonprofits and Teams, and announce fan favorite for category
  • 6:55 – 7:05 pm: Judges announce winning selections for each category
  • 7:05 – 7:30 pm: Networking Session