Beyond Authenticity: What the Data Really Says About Brand Trust

Every brand wants to earn consumer trust.

But beyond the usual conversations about authenticity and transparency, what actually makes consumers believe in a brand? And what causes that trust to break down?

Join AMA Colorado and Langston for a rich conversation that challenges conventional thinking about brand trust and explores what consumers really value, expect, and believe.

Drawing on more than 1 million consumer data points spanning 20 categories and 200 brands, we’ll explore how trust varies across generations, consumer segments, and brands, while looking beyond what consumers say to understand the behaviors, attitudes, experiences, and brand perceptions that shape it.

By taking a deeper look at these differences, we’ll uncover the underlying principles of trust that transcend categories, explore the contexts in which the rules change, and reveal what marketers can do to build stronger, more trusted relationships with consumers.

If you’re a marketer looking to better understand what drives consumer trust, where to invest your time and resources, and how to turn those insights into more actionable decisions for your brand, this is a conversation you won’t want to miss.

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