News & Stories

VISIT DENVER Team Makes Multi-Channel Marketing a Winning Strategy for Tourism This is part 1 of a 2-part interview with Justin Bresler, VP, Marketing & Business Development for VISIT DENVER, the Convention & Visitors Bureau for the city.  Click here to read part 2. Imagine...

The rapid growth and widespread adoption of social media have caused marketers, entrepreneurs, and anyone looking to build a personal brand to reshape their communications strategies to adapt. Whether you know it or not, social media has a material impact...

Welcome to the sixth and final installment of the Rejuvenate Series. We hope that the series has delivered on its promise to bring you thought provoking subject matter designed to make your everyday work life more rewarding. I'd appreciate hearing...

Perhaps you’ve heard about the experiment that some scientists performed on a frog. I can’t substantiate it for a footnote, but for our purposes, it doesn’t matter. The scientists placed the frog in an aquarium and observed pretty typical frog...

AMA members will soon be seeing a new look for the national American Marketing Association, which launched an updated brand identity and logo at its 2016 Leadership Summit in April. Colorado members will begin seeing the chapter’s new logo in...

Chasing happiness is like playing a twisted, impossible game of hide and seek. You cover your eyes and count to 20, but when you look for your friend she is impossible to find. You see a lock of her hair...

The definition of luck is a personal matter. Luck is a funny thing. There are people who would argue that there really is no such thing. Then others who swear by it. The nice thing about luck is that you...

It was a beautiful spring night on June 16th when the Colorado marketing community gathered at The Denver Children's Museum to honor this year's winners of The 2016 Peak Awards for most innovative brand. The event was sponsored by the...

An all too common story that stirs up fears in the worst way. The relationship between you and your developer has soured, and you want to preserve the health of your digital assets. The question becomes, how do you as a novice protect...

With the enhancements in digital marketing, providing new and compelling experiences for our customers is more important than ever. At the same time, the need for more efficient marketing teams could not be more evident. On June 6th, Carla Johnson, Jeff...