{Partner Post} 5 Ways Freelancers can Work More with Agencies

{Partner Post} 5 Ways Freelancers can Work More with Agencies

The aroma of freshly brewed coffee wafting from your “marketer sized” mug lingers as you sit down to your computer for the first time. As a seasoned freelancer, your day has already been well underway. You’ve already worked-out, walked-it-out with the pup, and even mapped-out a testing environment.

Now, you’re ready to get out and find more work, which means stronger coffee and stronger connections. You know your potential, but do you know how to stand out from the rest? How do you get hired by agencies again and again? Here are tips from an agency crew full of freelancers.

1: Pick a Niche or Two

You might think that agencies are looking for a jack-of-all-trades. Instead, most companies are looking for a highly-focused, talented individual with expertise in their specific area of need. To fulfill the demand, freelancers should discover what they are good at, what they enjoy doing, and where they can show value rather than trying to “do it all”.  Don’t be afraid to flaunt what you’re really good at or to turn down jobs you don’t feel are the right fit.

2: Price Your Worth

Pricing your rates is a tricky topic. You value the quality of your work, so you don’t want to undersell yourself. But, you also know that freelancing is a competitive arena and don’t want to price yourself so high that no one will hire you.

Remember, agencies are often looking for wholesale pricing. They don’t expect you to take on client relationship management. Once you’ve confirmed what the job entails, do your research to figure out what competitive rates would be. Check current market rates online. Ask what other freelancers in your industry are charging. You may also consider a per-project rate or an hourly rate, and then let the agency you’re connecting with know that you’re open to either.

3: Get Personal

The freelancer-agency relationship can feel transactional and impersonal. However, the personal relationship with the company that hires you can add just as much value as your work does. It is how you work with agencies that matters the most. While you may not technically be an “employee,” you can still be a member of the team. Here are some tips on how to do that:

  • Be respectful of the agency’s time. Communicate issues and ask questions as soon as possible.
  • Communicate often; don’t leave an agency wondering about your progress or if the project is going well.
  • Mimic their style of work – ask for samples, templates, etc. at the start
  • If you can’t meet a deadline, tell your agency partner why as soon as possible (with a good reason).
  • Remember that there’s a client at the end of all this, so offer a solution, even if it’s temporary.

4: Market Yourself Like a Marketer

Put yourself in the agency’s shoes. Imagine you’re looking for an SEO expert. First, you look for their website. It’s not great, so you move onto LinkedIn. No reviews or examples of work there either. Instagram? Nada. Don’t be that freelancer who loses jobs because you didn’t do a good job marketing yourself and try these tips:

  • Remember that your portfolio, website, and social media pages are often the first time someone is “meeting” you. Invest time here and update often.
  • If you have testimonials of your work, that’s even better proof of your skills. Let others sing your praises.
  • Don’t forget to update the small details, too! Add that you are a freelancer or “contractor for hire” to your social media bios.
  • Have work examples in your back pocket in case more is needed.

5: Network Differently

Traditional networking may never die and adding someone online as a connection may seem more natural than going up to a stranger to introduce yourself, networking online still takes a bit of work. LinkedIn can be a loud platform too. Try talking to other freelancers on Twitter instead. Make memorable connections with them. When you need help, don’t be afraid to ask another freelancer first. Even if they can’t work with you, they’ll likely recommend someone else in their own network instead — maybe an agency.

Now, grab another cup. Make time today to connect with other freelancers and don’t hesitate to ask agencies if they need help (they probably do).


– Submitted by Volume Nine, an official Partner of AMA Colorado.

Volume Nine, a digital marketing agency based in Denver, CO, works with a range of contractors and expert partners who can help them better serve their clients. At any given time, they’re looking to connect with writers and top Digital Marketers who can share their expertise to make their strategies a success. Connect with Volume Nine if you are a freelancer or contractor if you’re interested in partnering with a digital marketing agency.

Kristy LaPlante