Our experts discuss everything from leveraging user-generated content to transforming video marketing with AI. Read More…
Tag: digital marketing
The Readability Revolution: The Power Saying it Simply
In marketing, clear content leads to higher conversion rates, as readers are more likely to stay engaged with easily digestible material. Read More…
Ski Pass Wars: How Colorado Resorts Build Customer Loyalty
The pandemic reshaped the landscape for ski passes, moving toward a more customer-centric model. As uncertainty loomed, ski resorts had to rethink their strategies to reassure current skiers while also attracting new customers. Read More…
Integrating AI with your existing MarTech Stack
Integrating AI into an existing martech stack means going back to basics. AI can ensure your contacts are getting the right information at the right time. Read More…
The Return of the Handwritten Note: Connecting with Your Customers and Colleagues
In Marketing, where building authentic connections is key, handwritten notes can be a unique way to stand out from the noise and create a lasting impression. Read More…
The Innate Power of Conversations
One of the things I’ve learned from attending chapter events and meeting with members of the AMA community is that we need to create space for conversation. Read More…
2024 Hiring Trends for Marketing Professionals
While it may take more effort to stand out as a marketer—whether you’re hiring or seeking your next career move—there are strategies you can adopt now to ease the burden of navigating this new landscape. Read More…
How Marketing Agencies Can Best Identify Their Target Audience
From analyzing industry trends to using social media listening, here are thirteen effective strategies these experts recommend for identifying the right audience. Read More…
14 Effective Strategies for Marketing to Gen Z and Gen Alpha
In the quest to captivate the hearts and screens of Gen Z and Gen Alpha, we’ve compiled insights from CEOs, founders, and marketing experts. From collaborating with micro-influencers to partnering with relatable spokespersons, explore the top fourteen strategies recommended by industry leaders for brands aiming to resonate with the youngest generations. Read More…
Using AI to Stay Up-to-Date on Marketing Trends
Having read a bit about how to best implement AI, using applications to create summaries and find direction in large amounts of data are often mentioned. I thought this could be a perfect chance to find a new productivity tool. First, I tried using AI tools, and then I read the slide decks and watched the videos to compare. Here is how it worked out for me. Read More…